Revenue Growth Without the Overhead: Fractional Marketing Leadership

Описание: Lewis Goldman is a Partner, Chief Growth Officer, and Fractional CMO at TechCXO, which provides companies with fractional and part-time executives. In his role, he specializes in scaling businesses through strategic marketing, product innovation, partnerships, new channel launches, and customer data. With experience as a CMO, Lewis led growth, digital marketing, and e-commerce efforts at companies including Citigroup, MetLife, LinkedIn, Amazon, and LendKey. He is also an Adjunct Professor at St. John’s University, where he teaches integrated advertising communications.

Here’s a glimpse of what you’ll learn:

• [0:00] Introduction
• [0:31] Lewis Goldman’s background in advertising and how he became a fractional CMO
• [6:15] The key differences between a full-time and fractional CMO
• [12:27] How Lewis diagnoses marketing challenges and opportunities during new client engagements
• [17:32] Strategies for prioritizing marketing efforts with limited resources
• [22:06] Communicating marketing benefits to leadership teams

In this episode…

Many growing companies hit a pivotal stage where they need strategic marketing leadership but can’t justify hiring a full-time executive. As marketing gets more complex, business leaders often struggle to connect tactics to long-term growth. How can they unlock big-picture marketing strategies without overextending their budget?

Seasoned fractional CMO Lewis Goldman says businesses can benefit from leveraging part-time, high-level marketing leadership. Fractional CMOs assess companies’ existing marketing efforts, identify quick wins, and implement go-to-market strategies that tie directly to revenue. If you’re working with limited resources, Lewis suggests taking calculated measures like understanding customer pain points, aligning with the leadership team’s priorities, and avoiding launching into tactics without clear objectives.

Tune in to the latest episode of Chief Advertiser as Samir Balwani hosts Lewis Goldman, Partner, Chief Growth Officer, and Fractional CMO at TechCXO, about the advantages of fractional marketing leadership. Lewis shares how executive experience can elevate impact, the importance of understanding a company’s culture, and how to gain buy-in from skeptical CEOs and CFOs.

Resources mentioned in this episode:

Lewis Goldman on LinkedIn -   / lewisgoldman   | TechCXO - https://www.techcxo.com/partners/lewi...
TechCXO - https://www.techcxo.com