Ep 3 - B2B Branding: Personalize or Perish | The Marketing Context | ContentNinja

Описание: ‘Don’t B2B or B2C, just BE.’

Tired of your B2B brand getting lost in a sea of mediocrity? Does the thought of carving out a remarkable brand from scratch make your head spin? In a cutthroat B2B landscape, it's all too common to struggle with a brand that fails to leave a lasting impression. Many businesses find themselves trapped in a cycle of lacking a distinct brand identity that captivates their target audience. The answer is personalization.

In this episode, we’re joined by Mridula Panda, Co-Founder, Wololo. We dive headfirst into the world of branding, design sensibility, ideal brands and the secret sauce of emotions that make your B2B audience say, "I want what they're offering!"

---- Index

00:00 - Introduction
00:50 - Mridula’s background
01:47 - Carving out a brand from scratch
04:25 - Ideal brands
09:46 - B2B branding - Cracking the code
18:37 - Marketing B2B brands
25:10 - The genius of Nike
29:52 - Mailchimp’s ad campaign
31:29 - Don’t B2B or B2C, just BE


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Follow Mridula:

Website: https://www.wololohq.com/
LinkledIn:   / mridula-panda-4b95ba148  



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