You Ask, I Answer: Local Value-Added Reseller Marketing
Автор: Christopher Penn
Загружено: 2018-11-30
Просмотров: 210
Описание:
Ava asks, "How can a local reseller market effectively against entrenched brands and big box stores?"
Local resellers - like plumbing supply, home decor, electronics, appliance showrooms, etc. - fit in the category of value-added reseller. The key is the value-added part - a reseller is typically more expensive than a big box retail store or the ubiquitous Amazon, so how a reseller communicates value is essential. Watch the video for full details.
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