Michael Patterson: MSP Sales Stuck
Автор: The MSP Pipeline
Загружено: 2026-02-26
Просмотров: 62
Описание:
Most MSPs think they’re losing deals to competitors.
They’re not.
They’re losing to status quo.
In this episode of The MSP Pipeline, we sit down with Michael Patterson, VP of Sales at Balata, to talk about:
Why status quo is your real competitor
How channel trust gets destroyed
The pressure MSPs are under right now
Why OEM costs keep rising year over year
How to multi-thread and actually win enterprise deals
If you run or lead sales inside an MSP, this conversation matters.
Subscribe for real conversations with MSP founders, operators, and sales leaders.
Follow Michael Patterson on LinkedIn.
Follow The MSP Pipeline for future episodes.
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