Nadya Okamoto - Toilet Paper, Socks & Cardboard: Why I Started a Period Care Revolution (Part 2)

Описание: In Part 2, ‪@NadyaOkamotoOfficial‬ continues her conversation with entertainment lawyer Anita Sharma, diving into family reconciliation on social media, the recent TikTok ownership change, and evolving from solo creator to strategic business leader.

Nadya opens up about going no contact with one of her sisters for three years, and how they navigated that journey publicly as content creators. She discusses the decision to finally set boundaries around what to share online, the unexpected community they found from others experiencing family estrangement, and why all three sisters being full-time TikTokers complicated (and eventually helped) their reconciliation.

This episode explores her approach to content strategy, revealing she recently hired managers for the first time after years of posting with zero strategy, just "quantity, quantity, quantity" treating the algorithm like a lottery. We dive into her evolved role at ‪@itsaugustco‬ where her co-founder now runs day-to-day operations while she focuses on leveraging her 6+ million follower platform for business growth.

IN THIS EPISODE (PART 2):

Going no contact with her sister for 3 years
Navigating family trauma publicly on social media
Setting boundaries: what NOT to share online
Content strategy: hiring managers for the first time
Posting across multiple verticals (running, makeup, business, family)
Her evolved role at August: co-founder runs day-to-day
Leveraging 6M+ platform for business growth
TikTok ownership change: her take 2 days after
Diversifying platforms: growing 700K YouTube subscribers
Advice to young creators: know yourself offline first
Advice to entrepreneurs: build a team, find co-founders
Complementary skills: vision vs. execution
Lightning round: coffee order, life caption, cycling struggles
Alternative career: NBA dancer

ABOUT NADYA OKAMOTO:

Nadya Okamoto is the co-founder of August, a sustainable period care brand, and author of "Period Power: A Manifesto for the Menstrual Movement." She built a community of 6+ million followers across social platforms by openly destigmatizing menstruation. At 16, she founded PERIOD.org, a nonprofit fighting period poverty that grew to 800 chapters in 50 states and 40 countries. From TikTok demos breaking down tampon design to leading the Tampon Tax Back coalition, Nadya creates gender-inclusive period care while advocating for comprehensive menstrual health education. A Harvard graduate and Forbes 30 Under 30 honoree, she brings bold authenticity, Gen Z energy, and unapologetic period positivity to everything she does.

FOLLOW NADYA: Instagram/TikTok: @nadyaokamoto

TIMESTAMPS: 00:00 - Introduction to Part 2 02:15 - Going No Contact with Her Sister for 3 Years 06:40 - All Three Sisters as Full-Time TikTokers 10:20 - Setting Boundaries on Social Media 14:35 - Finding Community Through Family Estrangement 18:50 - Hiring Managers: First Time with Strategy 23:15 - Content Strategy: Quantity vs. Quality 27:40 - Her Evolved Role at August 32:10 - Co-Founder Runs Day-to-Day Operations 36:25 - TikTok Ownership Change: Her Take 41:30 - Xenophobia vs. Data Privacy 45:50 - Trust Broken with Creators 49:20 - Diversifying Platforms: YouTube Growth 53:40 - Advice to Young Creators 57:15 - Your Digital Footprint Never Goes Away 01:01:30 - Know Yourself Offline Before Going Online 01:05:20 - Advice to Entrepreneurs: Build a Team 01:09:40 - Finding Co-Founders with Complementary Skills 01:13:15 - Lightning Round: Coffee Order 01:15:20 - Life Caption: "I'm Tired" 01:16:50 - What She's Bad At: Cycling 01:18:10 - Alternative Career: NBA Dancer

ABOUT SIGNED:

Signed: Conversations with Digital Mavericks is hosted by entertainment lawyer Anita Sharma, who represents some of the most innovative digital-first creators in the world. Each episode features in-depth conversations about building businesses on your own terms, navigating the creator economy, and turning passion into sustainable careers.

FOLLOW SIGNED: Instagram/TikTok: @SignedPodcast

Credits:
Hosted by: Anita Sharma
Produced by: Anita Sharma & Phoebe Dunn
Creative Producer: Khairi Williams
Script Editor: Mac Montandon
Technical Production Support: Seth Richardson
Edited by: Carmine Mattia
Social Media Strategy: Maureen Lloren Sedlak
Theme Music: Carmine Mattia

Disclaimer: I'm a lawyer, but this podcast isn't legal advice. Listening doesn't make us attorney and client.

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