The Ultimate Marketing Engine (Episode 2 of 2 with John Jantsch)

Описание: 👉 Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at https://passionmarketing.com/ebook

00:00- Introduction & Key Takeaways
01:01- The Ultimate Marketing Engine
09:57- Controversial Advice
11:25- How to Focus on the 20%
12:25- Putting Strategy Ahead of Tactics
16:21- Conclusion

The Ultimate Marketing Engine

Welcome back to another episode with John Jantsch, a marketing consultant, speaker, and author. In the last episode, we discussed duct tape marketing and how to implement better strategies. Today, we’re going to continue our conversation on marketing and discuss how we can create the ultimate marketing engine.

We will cover the following key takeaways:
👉 The companies that really survive and thrive in the long haul are ones that are meaningful in the lives of their customers.
👉 Uncovering the main problem our customers face is the starting point for developing our overall strategy.
👉 We should narrow our focus to only the top 20% of our customers.
👉 Once we develop our strategy, then we can begin to work on the tactics.
👉 It is easier and more cost effective to get a referral than it is to get a brand new customer.

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