Noor Dubai // Ident

Описание: In 2008, AMG launched Noor Dubai TV on the first day of Ramadan that year, solidifying its Islamic views. The channel was originally an experimental radio and television hybrid, with a limited budget, significantly lower production values than competing Dubai-owned channels and with dual-broadcasts of radio programs on television along with new television-only shows.[7] While the radio station was only available in Dubai, the TV channel was a pan-Arab satellite broadcast, so its popularity grew far beyond the intended audience with a significant following of conservative Muslims living around the Middle East due to the heavy Islamic content, which was based on the radio station format.

After the 2009 AMG-DMI merger, the new channel, along with the radio station, joined DMI and the offices and studios were moved from Dubai Studio City to DMI's headquarters next to Al Maktoum Bridge. DMI relaunched the TV channel in an attempt to separate it from the radio channel and to suppress the ultra-conservative brand. The new target audience was similar to Sama Dubai's Emirati and Gulf target, but instead was an older audience. This was done through programming about cultural and traditional topics as well as a re-broadcasting of decades-old series and programs from the DMI library. DMI also gave Noor Dubai its own broadcast of Emirates news, from DMI's News Center using the same news content that's broadcast on Sama Dubai and Dubai TV's Emirates news.
(Wiki)