How to Advertise: Developing Your Small Business Position Strategy

Описание: Positioning is the most powerful weapon you have for building a small business. Here's how to use it to beat the competition by working smarter.

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00:00 Tom and Shane argue over topics
00:22 How to Advertise: Developing Your Small Business Position Strategy
01:12 Who is Your Real Target Market?
04:40 Who Are Your Real Competitors?
08:32 How Are Your Competitors Perceived?
11:46 Where are the target market gaps you might be missing?
14:52 How to Plan Your Work and Work Your Plan
15:52 Watch What Happens - Is your plan working?

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Tom Egelhoff is a Best-Selling Amazon author and Saturday Morning Mayor on AM 1450 KMMS Talk Radio in Bozeman, Montana. https://Kmmsam.com. Tom is the author of three best-selling small business books available on Amazon.

Tom's Co-Host, Shane Montalban, half man; half amazing, is a retired stockbroker, investor and former restaurant owner living in Vancouver, British Columbia, Canada making this an international radio talk show.

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This video is NOT sponsored. DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thanks for watching!
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