Internal Branding for unified brand
Автор: Brand Horizon Bespoke Show
Загружено: 2019-01-07
Просмотров: 23
Описание:
This video talks about, How Branding preceeds Marketing in a B2B Segment and plays a much more significant role. In order to achieve this, there should be 2 factors : 1) Internal Branding 2) Brand Ambassadors should be well-trained in the product and they should also have conviction of the power of Brand, before they could actually go out in the Market and convince somone else to buy the product. Therefore, it is very important for an Internal Brand Ambassador to research on the product and do the homework thoroughly, before he actually takes the product, into the Market.
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