Vicon Motion Capture Case Study : Snoop Dogg, Larry David, NFTs and an Unlikely Metaverse Project

Описание: ASTRO PROJECT IS AN INDIE START-UP TAKING BIG SWINGS

The Crip Ya Enthusiasm music video sounds improbable: a gamified, Web3 metaverse project built in a video games engine, starring Snoop Dogg blended with Larry David, featuring appearances from long-dead rappers Tupac Shakur and The Notorious B.I.G., all wrapped around an NFT component and powered by motion capture.

While the video is high profile and very complex, it’s not the product of a large studio or well established VFX house. It’s the work of Astro Project, a small start-up formed less than a year ago by a pair of founders who had never used motion capture before.

The studio is the brainchild of director James DeFina and YouTuber Jesse Wellens. The pair began collaborating several years ago, but it was when they became interested in Web3, the metaverse and digital production, that their partnership coalesced into a company.

Wellens wanted to do a metaverse project using animation. He showed DeFina the videos Matt Workman made for his Cinematography Database channel documenting his journey learning to use a Vicon system, and DeFina quickly saw the possibilities.

“I thought, that’s amazing. It’s the future. And basically, we were like, OK, let’s start a company doing all this,” says DeFina.

From there, investing in a Vicon system was the obvious choice. “I saw Matt’s work with Vicon and I did a lot of research, and I liked how the stuff looked. I wanted to recreate that.”

Read the full case study on our website: https://www.vicon.com/resources/case-...