Missing Link

Описание: For the Your Missing Link project, I took a practical and performance-focused approach rather than rebuilding the site from scratch. Your Missing Link, LLC is a business consulting company based in Atlanta that specializes in administrative, financial services, and business startup support, including funding guidance for small businesses.

Rather than implementing a full web redesign, I audited and refined their existing website to ensure it operated smoothly and delivered a high-efficiency user experience. This involved:

Improving site performance and load efficiency so visitors and prospective clients could access key information quickly.

Enhancing usability and navigation by organizing content in a way that aligns with how their audience seeks services like business setup support and funding guidance.

Integrating calls to action and contact pathways that make it easy for small business owners to reach out or request help directly from mobile or desktop.

Optimizing backend elements and workflow so administrative tasks like scheduling consultations, updating service info, or linking to Instagram were seamless and reliable.

This project demonstrates how not every client needs a full redesign — but every client does benefit from thoughtful customization that aligns their digital presence with their operational goals. By tailoring the existing site to support performance and clarity, I helped Your Missing Link present its services professionally and run at peak efficiency without unnecessary build-outs.