MBA in Shoe Business | Detailed Strategies | Liberty | Bada Business Podcast | Dr Vivek Bindra

Описание: MBA in Shoe Business | Detailed Strategies | Liberty | Bada Business Podcast | Dr Vivek Bindra
In This Episode of Bada Business Podcast, Dr. Vivek Bindra interviews Mr. Anupam Bansal, Executive Director, Liberty Shoes on the dynamic Indian footwear industry. They explore manufacturing, multi-channel distribution (EBOs, online, MBOs), and brand strategy. Mr. Bansal details the challenges and growth opportunities, emphasizing comfort, supply chain optimization, and the need for a balanced offline/online approach in a fragmented market. Highlights include Liberty's 60,000 daily production, a focus on the middle-class segment, and the 'Mera Joota Hindustani' campaign. The discussion underscores operational efficiency and customer experience as key drivers for success.

[00:03] Fragmented Indian footwear market (65% unorganized).

[10:43] Liberty's scale: 60,000 pairs/day, 2000+ SKUs.

[22:40] Comfort as Liberty’s key USP for Indian consumers.

[50:01] Balancing 15% online sales with dominant offline retail.

[01:12:35] Marketing strategy (3-5% spend) and the “Mera Joota Hindustani” campaign.

[01:24:35] Managing a quality-focused core supplier base.
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