Omnichannel at AI in 2026 With Dan Brownsher

Описание: Dan Brownsher is the Founder, Executive Chairman, and CSO at Channel Key, a full-service channel management marketplace agency. A recognized national thought leader in marketplace retail strategy and emerging eCommerce trends, Dan is a trusted commentator on Amazon and marketplace technologies and is frequently quoted by outlets such as Bloomberg, Forbes, Reuters, MSN.com, and the LA Times. He also co-founded Trend Nation, a top-200 global Amazon private label developer and seller that surpassed $1 billion in merchandise sales and achieved a private equity exit.


Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [1:41] Dan Brownsher shares his background and the evolution of Channel Key
• [3:12] The role of consumer trust and eCommerce adoption in omnichannel growth
• [7:01] How brands should approach omnichannel strategically
• [12:08] How Channel Key helps brands identify and prioritize commerce channels
• [17:10] What the Consumer Electronics Show revealed about agentic commerce and the future of digital transactions
• [19:18] How brand websites, trust, and AI agents fuel future buyer journeys
• [28:22] Dan’s top priorities for 2026: channel expansion, LLM indexing, and agentic commerce


In this episode…

As digital commerce scales across marketplaces and AI-driven experiences, brands aren’t deciding if they should sell online — they’re deciding which channels to prioritize, which products belong on each, and how to operate at scale. From Amazon and Walmart to TikTok Shop and emerging agent-led buying journeys, the number of viable paths to purchase is expanding fast. How can brands pursue growth without wasting margin, media spend, or internal resources?

According to national eCommerce thought leader Dan Brownsher, this shift is driven by consumer trust in digital commerce and expanding shopping habits across marketplaces. He advises brands to evaluate channels based on SKU-level profitability, fulfillment constraints, and measurable incrementality rather than solely omnichannel expansion. Dan also recommends narrowing assortment by channel, actively shifting media spend to where returns are provable, and using AI to accelerate analysis and execution — not replace judgment.

In this episode of The Digital Deep Dive, Aaron Conant chats with Dan Brownsher, Founder, Executive Chairman, and CSO at Channel Key, about the future of omnichannel commerce. Dan discusses why consumers are driving marketplace expansion, how brands should manage assortment and media across channels, and what agentic commerce and AI-powered discovery mean for search, trust, and buying behavior.


Resources mentioned in this episode:

• Aaron Conant on LinkedIn -   / aaron-conant-281b2b12  
• BWG Connect - https://bwgconnect.com/
• Dan Brownsher's Biography - https://dan-brownsher.channelkey.com/
• Dan Brownsher on LinkedIn -   / dan-brownsher  
• Channel Key - https://www.channelkey.com/


About BWG Connect...

BWG Connect provides executive strategy and networking sessions that help brands from any industry with their overall business planning and execution. We network and knowledge share together to better understand and adapt to the newest trends, strategies, and pain points shaping growth in the digital space. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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