Why This $20K Truck (Slate) Is Getting All the Attention

Описание: In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate’s viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.

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Building a StoryBrand 2.0 is now available!
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Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Video Highlights:
00:00 Intro
04:27 Slate Launch Video
07:40 Position Yourself Against A Problem
09:35 Breakdown Of Launch Video
18:00 StoryBrand.ai (ad)
19:00 Creating A Controlling Idea
23:50 How To Standout In A Noisy World
27:43 Creating A Messaging Campaign
34:04 Look At the Market, Not Your Competitors
35:45 Outro