Nestlé Waters Turkey - Time to Move Against Obesity

Описание: Obesity is one of the most important global health problems. From 2008 to 2015 there has been a 75% increase in the number of overweight and obese people. Prevalence of childhood obesity is 10 times more than the level in the 1970s. In 2015 the prevalence of obesity in Turkey was at 30.3%.

Why Nestlé Pure Life? Packaged water is a healthy beverage alternative with zero calories. Nestlé Pure Life started the “Time to Move Against Obesity” Project to raise awareness for healthy nutrition and the importance of exercise. This was done alongside the Turkish Association for the Study of Obesity, National Athletes, Nutritionists and Dieticians, and the actress Pinar Altug Atacan.

Nestlé Pure Life’s “Time to Move Against Obesity” project was launched in Nestlé Waters’ Head Office in Istanbul and the Bursa Factory. The project got the word out through; TV Health programme sponsorship, advertising in newspapers, viral videos and campaigns, and social media.

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