Nike x One Block Down “Reverse”

Описание: This campaign video is set in a parallel universe where reality moves in reverse, reflecting a society obsessed with immediate results over meaningful progression. In this world, everything—from traffic to daily life—unfolds backward, highlighting the regressive nature of such a mindset. However, within this inverted reality, a small group of individuals stand out by moving forward in real time. These forward-thinking, rebellious minds challenge the status quo, embodying the spirit of progress and innovation. The video pays tribute to these tastemakers and free-thinkers, celebrating their ability to push boundaries and inspire action, much like the cultural impact of the Nike Air Max Plus.

The global release of the Nike Air Max Plus x One Block Down is set for 9.27 at 10 am CET at oneblockdown.com and at One Block Down doors. With availability on SNKRS on 10.5 in select regions.

CREW CREDITS:

Director - @geekfiles
Production - @noid
Producer - @fraser
Exec producer - @laracroft
DOP - @tomseager
Client rep - @sirhenrygordon

UK:
1st AD - @ben
1st AC - @pete
Casting - @geekfiles
Production assistant - @cecily
Production assistant - @mocap
Production assistant - @dill
Runner - @milo

CASABLANCA:
Production house - @papercut
Casting: Paper-cut
Fixer - @fininniiii
Production assistant - @walid
1st AD - @finininiiiii

ITALY:
Production assistant - @lorenzo
Casting - @oneblockdown

Score - @icyfayd
VFX - @hypolygon
VFX compositor - @mike
Edit/sound design - @geekfiles
Colour - @colourman
Voiceover @lorena.lorenco