The Agency Profitability Metrics That Actually Matter

Описание: 00:00 Intro to conversation
00:53 Michael explains Fractional CFO
02:11 Why do agency owners ignore accounting?
04:58 How does specializing in Agencies help?
07:50 Intro to challenges of using benchmarking and KPIs
10:30 How Michael approaches using metrics for clients
11:30 Key findings from the Trimline Indie Agency Report
17:06 Defining Utilisation as a metric
19:30 Outliers using labour arbitrage (offshore labour) to save costs
24:15 #1 Problem Michael sees (especially with new clients)
27:28 Unit Economics for a service business
33:44 Ideal cash runway for a business (and how to manage cash flow)
37:20 Traps for Agencies as they grow from $1 to $10million
45:00 #1 Tip for Founders (focus on boring stuff)
46:07 Top #3 metrics ALL founders should be tracking in their business


👉 Download the Aussie Independent Agency Survey Report here: http://my.trimline.co/survey

In this masterclass, two agency experts:
Robert Craven (Grow Your Digital Agency - https://www.gyda.co/)
and Michael Wark (Trimline - https://trimline.co/)

Break down the key agency profitability metrics you need to run and scale a healthy agency. We cover:

Revenue per full-time employee – the benchmark that shows if your team is efficient
Gross margin – what it really means and why it matters more than top-line revenue
Metric trends – how to spot whether your agency is moving in the right direction
The challenge of low profitability from over-servicing clients
Why every agency needs a cash runway of 2–3 months to survive downturns and thrive in growth cycles

Amongst much more!!