Silicon Valley Secrets for Scaling with Gokul Rajaram

Описание: There’s a lot us, marketers, can learn from Silicon Valley’s top product and software development team leads, such as today’s guest, Gokul Rajaram. Gokul serves on the executive team at DoorDash, the premium food ordering service.

Prior to DoorDash, he led product development teams and served on the executive team at Block. Before that, he served as product director of ads at Facebook, where he helped Facebook transition its advertising business to become mobile-first. Earlier in his career, Gokul served as a product management director for Google AdSense, where he helped launch AdSense and grow it into a substantial portion of Google’s business. Gokul is also on the board of the Trade Desk and Coinbase. He’s an avid investor, having bet on literally hundreds of startups.

Gokul holds a bachelor’s degree in computer science engineering from IIT Kanpur, where he received the President’s Gold Medal and was class valedictorian. He also holds an MBA from MIT, the Massachusetts Institute of Technology, and a Master of Computer Science from UT Austin, where he received the MCD University Fellowship. In other words, he’s one smart dude.

In this episode, Gokul revealed his famous decision-making framework called S.P.A.D.E., which he developed while at Square. We also discussed the GTD time management system, which was made famous by David Allen and his best-selling book. Gokul recommended implementing pre-mortems and post-mortems in marketing teams, just like what product teams do. He shared best practices for having productive meetings and his prognostications on what AI has in store for all of us business folks. Fun times indeed. I hope you enjoy this episode as much as I did.

#MarketingSpeak #StephanSpencer #GokulRajaram #Startups #SPADE

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For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/450

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