How to Build a Global Business Plan | Step-by-Step Guide for International Expansion

Описание: Building a global business plan is one of the most important steps in international expansion, whether you're a student or an entrepreneur. In this video, Professor Mark Harvey walks through each major section of a global business plan and explains how to bring research, strategy, and analysis together into a coherent final document.

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This video provides a high-level, step-by-step overview of how to construct a global business plan, tying together research, strategy, and decision-making into a single professional document.

Designed primarily for students completing a global business plan project, this lecture is also valuable for entrepreneurs, consultants, and business leaders considering international expansion.

Topics covered include:
📌 Executive summary and introduction
📌 Country and market selection using data-driven analysis
📌 Entry strategy and legal structure
📌 Global marketing strategy and cultural adaptation
📌 Human resources and staffing strategy
📌 Financial planning and assumptions
📌 Export, import, and supply chain considerations
📌 Risk management and mitigation
📌 Corporate social responsibility (CSR) and ethics
📌 Final recommendation and works cited

This video serves as both a starting point and a final checklist for assembling a complete international business plan. For deeper dives into each section, explore the full playlist linked below.

▶️ Watch the full Global Business Plan playlist here:    • How to Write an International Business Plan  

📌 This video updates and expands upon an earlier lecture on global business planning, incorporating clearer structure and improved guidance for final project submission.

If you find this content helpful, please like the video, subscribe to Beyond Profit: A Global Perspective, and share it with others working on international business strategy.

Professor Mark Harvey is a Professor and Director of the MBA Program at the University of Saint Mary. His work focuses on global strategy, international political economy, and helping students and entrepreneurs make data-driven decisions about international market entry.

00:00 Intro
01:11 Opening credits
01:35 Like, subscribe, share, study
01:57 Overview and review
02:36 Executive summary
03:15 Reworking background research for the plan
05:28 Intro to the business plan
06:42 Initial research and country selection
09:09 Entry strategy
10:00 Marketing strategy
13:29 HR strategy
16:00 Finance
18:29 Export-Import/Supply Chain
20:23 Risk management
21:07 CSR and ethics
23:15 Plan conclusion: to enter or not to enter
24:47 Works cited
25:37 Conclusion