Project SWIFT: Super-Fast In-Train WiFi

Описание: "We've all had journeys like this.."

More on Cisco's Connected Transportation: http://gblogs.cisco.com/uki/the-futur...

The Superfast-WiFi-In-carriage-for-Future-Travel (SWIFT) project aims to deliver high quality and high-speed WiFi broadband to rail carriages.

Not only is this state-of-the-art offering expected to improve the experience for passengers accessing the Internet, it will also open up a range of significant opportunities for operators and retailers too.

Current levels of WiFi service on UK trains generally leave passengers feeling frustrated. Through the use of trackside backhaul nodes in a real-life environment, SWIFT will deliver a service comparable to the best Wi-Fi hotspots and completely transform our experience of train journeys.

By attracting more Wi-Fi users, SWIFT’s advanced analytics will deliver new insights into passenger sentiment and customer profiling. Non-intrusive apps will allow the delivery of customer-tailored incentives and rewards to passengers, and also enable the provision of personalised travel information and timely updates on travel disruptions not achievable with current on-train Wi-Fi.

The SWIFT proposition will also include tools for proactive train management through real-time feedback and incident reporting, and allow integration with online services in stations to create a unified experience for passengers across their entire journey.