Gig Workers Freed from 10-Min Delivery Clause: Quick Commerce Companies to Benefit More? | Third Eye

Описание: Gig Workers Freed from 10-Min Delivery Clause: Quick Commerce Companies to Benefit More? | Third Eye
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In a major relief for India's gig workers, the Union Labour Ministry has intervened, leading quick commerce giants like Blinkit, Zepto, Swiggy Instamart, and others to drop their aggressive "10-minute delivery" promises from branding and marketing. This follows intense pressure from nationwide strikes by delivery partners on New Year's Eve, who highlighted dangerous road risks, accidents, extreme stress, and unsafe working conditions caused by unrealistic timelines.

Blinkit has already revised its tagline from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep," with competitors expected to follow. Gig workers and unions have hailed the move as a victory for safety and dignity.

But is this just a cosmetic change? Or will quick commerce platforms now gain more flexibility—fewer penalties, sustained growth, and potentially higher profits—without the pressure of strict deadlines? In this Third Eye analysis, we break down the implications for workers, companies, and consumers in India's booming ultra-fast delivery sector.

Watch now for the full story!
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