S3 E26: Peddling Poison: When the product sucks, can marketing save the day?

Описание: Can you truly market a subpar product and come out on top? 

On this episode we explore the realities of marketing a product that simply doesn’t deliver.


From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short. 


We will explore:

Why marketers should always be asked about product


How a bootstrapped company did very little promotion yet found success by addressing a defined market need.


How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform.


How a terrible product (Crocs) became popular 


Why Google has failed at over 250 products


The nuances of product quality when comparing B2B to B2C customers

This episode is hosted by:

Brand Strategist Jack Ferguson

And

Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here (  / jackfergusonmymm  )


Find Alex on LinkedIn here (  / alex-h-urquhart  )

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Visit Jack’s personal website here (https://jackferguson.co/)


Visit Alex’s personal website here (https://www.market-science.co/)