How to Build a Wellness Brand from Scratch

Описание: Charlie Wright, founder of Humantra, shares his journey from starting a hydration brand in the UAE to building a global business. From the myths around bottled water to the science of electrolytes, Charlie breaks down why hydration matters for everyone — not just athletes — and how Humantra is setting a new standard in wellness.

00:00 – Why water alone isn’t enough
01:00 – Introduction: Who is Charlie Wright?
02:15 – The journey to starting Humantra
05:00 – Why hydration is for everyone, not just athletes
08:00 – Dispelling hydration myths
11:30 – Water quality: tap vs bottled vs mineral
15:00 – Building trust and external validation
20:00 – Collaborations that boosted Humantra
23:00 – Lessons in leadership and building a team
27:00 – Staying relevant through culture and Ramadan launches

Watch the full episode now and subscribe for more stories from visionary founders shaping wellness and entrepreneurship.

This episode was produced in partnership with Poddster.

#CharlieWright #Humantra #HydrationForEveryone #WellnessBrand #Electrolytes #HealthAndWellness #StartupJourney #UAEEntrepreneurs #SEFBackstagePass #PoddsterPartner #GlobalWellness #EverydayHydration