Unlocking Business Funding: What Lenders REALLY Look For (Beyond the Pitch)

Описание: Are you struggling to navigate the fragmented world of business finance?

Whether you’re a sole proprietor or scaling to a team of 50, securing the right funding can be the difference between exponential growth and the "cavity of death."

In this episode of Build With Dean, we sit down with Steve Cockell from Obica Business Funding. With decades of experience at major institutions like NatWest, Steve pulls back the curtain on how the lending landscape has shifted away from traditional High Street banks toward a new wave of specialized lenders.

In this video, you’ll discover:

The "Narrative" Secret: Why lenders care more about the people running the business than just the raw numbers.

High Street vs. New Lenders: Why traditional banks are scaling back and where the real money is moving in 2026.

The Broker Trap: How to vet a finance broker to ensure they aren't just chasing commissions.

Preparation Tips: The essential documents (and the team) you need in place before you sign any agreement.

Risk Mitigation: How to tell your business story effectively to give loan officers the "ammunition" they need to say YES.

About Build With Dean: Brought to you by Tenacious Marketing, this series is dedicated to helping business owners scale with purpose, grit, and the right strategic insights. We believe in high-value, no-nonsense advice that helps you skip the mistakes and get straight to the results.

Connect with Tenacious Marketing:
🌐 Website: https://www.tenaciousmarketing.co.uk

Connect with Steve Cockell & Obica Business Funding:
🌐 Website: https://www.obicabusinessfunding.com
LinkedIn:   / stephencockell  

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