Social Media for Lawyers: The 5 Step Framework to Get Clients (Without Paid Ads!)

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In this video, Ali Katz, Founder of New Law Business Model and the Personal Family Lawyer® program, reveals why most lawyers' social media efforts fail to generate clients and introduces the proven 5-Step Social Media & Online Networking Formula that 800+ estate planning lawyers are using to build trust, attract aligned clients, and create consistent engagement without feeling salesy, pushy, or like they have to become "content creators" to make it work.

Most online marketing strategies are built for influencers and internet marketers (or sold by marketers pushing paid ads)—NOT for lawyers who want to be seen as trusted advisors in their communities. That's why posting legal tips, sharing articles, or trying to "add value" in groups rarely translates into real conversations or high-paying clients.

The New Law Business Model approach is different, it's about creating trust, visibility, and connection online using the same principles you're already using in your law practice: showing up, service, and acting in integrity. This strategy is for those who want to generate leads using human-to-human connection that feels natural and authentic.

💡 Watch and know:

● Step 1 - The Honest Gut Check: How to audit your online presence so prospects immediately see a warm human they'd feel comfortable opening up to (not stuffy legal jargon) — asking the critical question: "Is my online presence reflecting the way I actually make people feel when they meet me in real life?"

● Step 2 - Post to Build Trust, Not Just Visibility: The simple post types which consistently build connection over time (questions, short videos, values-based content, behind-the-scenes glimpses) without needing a perfect content calendar to start.

● Step 3 - Engage Where Your People Gather: How to show up in neighborhood groups, local forums, and niche communities as a human neighbor with something helpful to offer - not as a lawyer trying to "generate leads" (plus why the real magic happens in the DMs, not the threads).

● Step 4 - Extend Invitations, Not Sales Pitches: How to open doors when someone engages with you - inviting them to presentations, sharing resources, or offering consultations in a way that feels like a natural extension of your grounded, generous approach.

● Step 5 - Find Your Sustainable Rhythm: Why consistent engagement wins, and how lawyers get long-term results by posting once a week, checking one group every Friday, or hosting their own community space (whatever fits their life, capacity, and values).

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