E-Commerce Analytics 101: How to Boost Sales with Data-Driven Decisions

Описание: 📊 In e-commerce, data is the difference between guessing and growing.
In this video, we’ll show you how to use *analytics tools like Google Analytics & Shopify Analytics* to make informed, data-driven decisions that boost sales, improve customer experience, and maximize profits.

✅ Here’s what you’ll learn:
The essential analytics tools every store owner needs
Understanding key metrics: conversion rate, AOV, CAC, and CLV
How to identify and fix problem areas in your store
Using analytics to optimize product offerings and marketing campaigns
How to track seasonal trends and prepare for peak sales periods
The power of A/B testing for improving your website’s performance
Turning raw data into actionable growth strategies

📦 *CHAPTERS:*
0:00 Introduction – Why Analytics Matters
0:33 Setting Up the Right Tracking Tools
1:11 Using Google Analytics for Insights
1:46 Leveraging Shopify Analytics
1:48 Tracking Key Performance Indicators (KPIs)
2:04 Conversion Rate Optimization
2:32 Boosting Average Order Value (AOV)
3:08 Monitoring Customer Acquisition Cost (CAC)
3:44 Understanding Customer Lifetime Value (CLV)
4:14 Identifying Trends Over Time
4:50 Using A/B Testing for Data-Driven Improvements
5:19 Acting on Analytics Insights
5:47 Conclusion – Data as a Growth Engine

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