How Japan’s Toilets Became So Good: The “TOTO” Story

Описание: Discussing the story of Japanese toilets company TOTO Ltd., from its founding, to its roles during the World Wars, to the creation of the TOTO Washlet bidet, and its legacy on Japan's toilet culture. This video tells how Kazuchika Okura and Morimura-Gumi sparked Japan’s leap from night-soil and squat toilets to flush seat toilets, health-monitoring smart toilets, and a world-leading sanitaryware industry. From Meiji-era origins in Nagoya to the Dressler tunnel kiln (Conrad Dressler), the Great Kantō Earthquake, WWII’s war economy (Kokura/Nagasaki, Bockscar), Japan’s post-war economic miracle, the 1964 Tokyo Olympics, and the 1980 Washlet campaign (Jun Togawa, Takashi Nakahata, American Bidet Company), we show how omotenashi design made Japan the leader in toilets.

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00:00 Intro
02:17 The Founders
03:33 Kazuchika’s US Experiences
03:53 Japan’s Sanitary Environment
04:44 European Trip
06:47 Making the 1st toilet
07:28 Manufacturing the toilets
09:12 WWI
10:59 The Great Kanto Earthquake
12:51 WWII
16:15 Post WWII & Economic Miracle
17:34 From ‘squat’ to ‘sit’
20:24 Creating the Washlet
24:54 Selling the Washlet
27:47 Conclusion
30:30 Closing


Attributions for assets used:

• Image by Chainwit. https://creativecommons.org/licenses/... https://commons.wikimedia.org/wiki/Fi...
• [[File:The Great Kanto Earthquake (3767766524)(cropped).jpg|The_Great_Kanto_Earthquake_(3767766524)_(cropped)]]
• https://commons.wikimedia.org/wiki/Fi...
• https://commons.wikimedia.org/wiki/Fi...