The Shift I Just Made in My Clinic (And Why 90% of Clinic Marketing is Now Pointless)

Описание: The Shift I Just Made in My Clinic (And Why 90% of Clinic Marketing is Now Pointless)

If you’re a clinic owner and marketing feels heavy, unpredictable, or like you’re doing loads for very little return, this episode will land.
I’m sharing the strategic shift I made in my clinic at the end of 2025, and why so much of what clinics are still doing in 2026 is unnecessary. Visibility alone is not what fills your diary anymore. In healthcare, bookings happen when trust, timing, and proof line up, and your marketing should support that without turning you into a full time content creator.

Watch here:    • The Shift I Just Made in My Clinic (And Wh...  

Live masterclass: Wednesday 21st January, 1:00pm (UK time, Zoom)
Register via the link https://marketing.thrive-businesscoac... so you get the replay, and come live if you can.

Subscribe if you’re building a clinic, not a content machine. I share practical clinic growth strategy, patient booking psychology, and marketing that earns its keep.

Chapters
00:00:00 Happy New Year, I’m back, and easing into work after baby
00:02:00 First Christmas as a mummy and why this episode is the real stuff
00:04:00 Masterclass invite: the shift and why most marketing is unnecessary
00:06:00 The clinic owner marketing camps and why results feel unpredictable
00:08:00 The real problem: you’re not failing, you’re being taught outdated strategies
00:10:00 The hidden cost of trying everything (mental load, messy messaging)
00:12:00 The shift: from activity to leverage, and visibility to decision moments
00:13:00 2026 truth: being seen doesn’t mean being chosen
00:14:00 How people actually buy healthcare (trust, timing, proof)
00:15:00 Marketing should remove work, not create it
00:15:30 What I changed: 5% or less of time on social media
00:17:00 What I changed: collaborations and joint ventures that generate bookings
00:18:30 Masterclass details: date, time, what I’ll teach, and why you need to be live
00:20:47 Final call to register, where to find the link, and wrap up

In this episode (clinic marketing strategy for 2026):
Why “post more” is not a strategy for clinic owners
Why visibility does not automatically create trust or bookings
What actually influences healthcare booking decisions
How to simplify your marketing so it feels lighter and more sustainable
What I changed immediately (social media and collaborations)

Who this is for
Clinic owners, private practice owners, physiotherapy clinics, chiropractors, osteopaths, massage therapists, Pilates studios, rehab clinics, MSK clinics, multidisciplinary clinics.