2025 TV Advertising Strategies from a 30 Year Old Advertising Marketing Agency

Описание: In this engaging episode of the CrowdCreate Podcast, Crowdcreate Co-founder Jeffrey Maganis chats with Kris Johnson, VP of Growth and Business Development at Intermedia Advertising, a renowned 30-year-old advertising marketing agency. Together, they delve into the transformative future of TV advertising, from traditional television to connected TV (CTV). Tune in to uncover insights on crafting an effective omnichannel strategy that delivers tangible results.

🚀 Key Topics Covered:
🔹Why TV advertising is far from dead – discover how streaming platforms like Hulu and YouTube TV revolutionize the game.
🔹Cost-effective TV marketing: Testing TV ads for less than $100,000!
🔹Breaking myths: Yes, TV and CTV are measurable with advanced attribution modeling tools.
🔹Using existing video assets from YouTube or TikTok to create high-impact TV campaigns.
🔹Iconic D2C brand strategies (Dr. Squatch, Dollar Shave Club, and more) that dominated TV & digital channels.
🔹AI’s role in advertising optimization and budget allocation across TV, CTV, and digital platforms.

🔑 Insights for Marketers & Advertisers:
Learn how top brands leverage holistic marketing strategies to create memorable campaigns. Whether you’re in D2C marketing, e-commerce, or traditional retail, this episode is packed with actionable tips to grow your business.

Chapters
0:00 - Intro
1:30 - Kris Johnson Intro
2:55 - Secrets behind TV advertising
6:13 - Favorite TV commercials or ad campaigns
8:03 - Why would brands choose TV advertising?
10:45 - Campaigns that did well
14:55 - Onscreen talent that kind of resonates well with tv
18:30 - FAQs they get as a provider of TV advertising
23:53 - Thoughts on AI
28:49 - If you had a dream tool, what would it be for AI to do?
32:33 Projection on the advertising industry
34:05 Closing from Kris Johnson

💬 Join the Conversation:
Tell us your favorite TV commercial in the comments! Have questions about TV advertising, CTV, or AI in marketing? Drop them below, and we’ll feature your questions in upcoming episodes!

🔗 Learn more about Crowdcreate, the leading Web3 marketing agency: crowdcreate.us

♦️ Want a FREE SEO Audit from Crowdcreate? Comment "SEO Audit" below

🟢We created the ultimate guide to TV Advertising. Comment "TV Advertising" and we'll send you the full guide.

🔶Connect with us:
🔸X - https://x.com/crowdcreate_us
🔸Linkedin -   / crowdcreate  
🔸Instagram -   / crowdcreate  
🔸Website - https://crowdcreate.us/

#TVAdvertising #advertisingstrategies #marketing2025 #tvads #advertisingtrends #digitalmarketing #mediastrategy #futureofadvertising #TVMarketing2025 #adcampaigns #marketingpodcast #adtech #tvcommercials #advertisinginnovation #brandstrategy