Nielsen Part 1 - Why FMCG need Nielsen? | Why offtakes cannot be tracked by FMCGs? | Nielsen Metrics

Описание: Every FMCG company pays crores of rupees to gain the data collected by Nielsen. The data collected provides crucial insights about what is going on in the market. And Nielsen collects data regarding competitor and even company's own data. But you might ask 'why would a company pay to gain their own data?'. In this video we will discuss why do companies need Nielsen data and why can the companies not collect data themselves.

In this video you will learn-
1. Why FMCG companies cannot track offtakes
2. What is primary sales, secondary sales and tertiary sales (offtakes)
3. How big is Indian general trade network
4. Direct vs Indirect coverage
5. Concept of pipeline stock
6. Process followed by Nielsen to collect the data

▬Contents of this video▬
00:00 Introduction
01:10 Types of Sales
02:16 Why offtakes cannot be tracked
02:38 Indian General Trade Network Size
04:43 Direct Coverage vs Indirect Coverage
07:16 Pipeline Stock
08:43 Nielsen Sales Tracking Process
12:20 Next Video

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