How the brain responds to different media
Автор: Brainsights
Загружено: 2015-07-18
Просмотров: 209
Описание:
Many advertisers and content creators struggle with understanding how video 'plays' across screens and platforms.
What's the impact of an ad viewed on a mobile device, versus on TV, for example?
Intuitively, we know there's a difference - we use these devices in different environments, at different times, and for different reasons.
But what ACTUALLY happens in the brain when we consume content on different screens?
Brainsights asked that very question. And measured the brain activity of more than 100 adults as they viewed a number of videos on Laptop, Tablet, Mobile and TV (controlling for order effects through randomization). Then we analyzed and visualized their brain's response. This is what that looks like for We The North.
And that's what mediaBrain is - it shows you how your brain responds to different media.
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