Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung

Описание: Vidit Aatrey is cofounder and CEO of Meesho. Meesho is a platform in India that allows people to resell products using their social networks. They were in the Summer 2016 batch of YC and you can check them out at Meesho.com.

  / viditaatrey  
https://meesho.com/

Adora Cheung is a Partner at YC. Before working at YC she cofounded Homejoy.

  / nolimits  

Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/

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Topics

00:00 - Intro

00:45 - What is Meesho?

2:45 - Why not just sell directly to consumers?

4:30 - What are the macro trends in Meesho's favor in India?

6:55 - A trust deficit market

8:20 - How does Meesho help users get online and start selling?

11:10 - Most impactful user stories

13:15 - Growth drivers

15:15 - Balancing growth and quality

16:50 - What if Facebook copies Meesho?

18:15 - When did Vidit and his cofounder know they wanted to start a startup?

20:45 - Their first startup idea and the inspiration for Meesho

25:05 - When did they know Meesho was working?

26:45 - How hard was it to pivot the business and how did they manage it?

29:30 - As a CEO how does he stay in touch with users?

34:15 - How has Vidit's role changed over time?

36:20 - How has he learned to be a CEO?

37:55 - What mistakes have they made?

39:00 - What was his best decision?

39:40 - What's a strong opinion he had about running a startup that he's changed since running Meesho?

41:10 - How has the Indian startup ecosystem evolved?

42:45 - Big problems worth solving in India

42:30 - Can foreigners come to India and start a startup?

44:35 - Best advice for aspiring Indian founders

45:45 - After Meesho, what's the most exciting startup in India?

46:45 - Why is Delhi the best IIT?

47:40 - What's a must read book and why?

48:35 - What's a startup idea he'd be working on if Meesho didn't happen?

48:50 - In 100 years, what does he hope Meesho is?