PTI Exclusive: IBL eyes cricket-basketball crossover to grow sport in India

Описание: Jeremy Loeliger said the India Basketball League plans to explore cricket-basketball collaborations to help grow the sport in India. Loeliger said the league wants to replicate Australia’s model, where cricketers actively engage with basketball culture, believing such cross-sport visibility could attract younger audiences. He added that India’s large youth population and growing interest in global sports make it a major opportunity for basketball expansion.

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