How to Hire a Killer Sales Rep for Your Coaching Business

Описание: How to Hire a Killer Sales Rep for Your Coaching Business

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In this video, I break down the exact framework used to hire high-performing sales reps for coaching and consulting businesses. Hiring shouldn't be based solely on resumes or high ticket experience but on specific traits that actually predict performance once a rep is on a live call.

I explain how to create an ideal sales rep profile by looking at your current top performers and the specific demographics of your target audience. You'll learn where to source elite talent through headhunting and referrals rather than relying on low quality public job boards. I also cover a complete recruitment funnel including long form applications and skill assessments to filter for character traits like high emotional intelligence and coachability.

And lastly, I explain how to structure competitive compensation plans with base salaries, commissions, and performance bonuses that align the interests of the reps with the growth of the company.


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Timestamps:
0:00 How to hire killer sales reps
0:38 Identifying your ideal sales rep profile
1:49 Matching rep demographics to your audience
4:03 Essential character traits and EQ
4:33 Hiring for setters versus closers
6:06 Best places to find top sales talent
8:30 Why current clients make great hires
9:37 The full recruitment funnel breakdown
11:51 Using applications to filter for quality
14:13 How to conduct effective skill assessments
16:00 Group interviews versus individual interviews
19:48 The rule of two and building a bench
22:16 Compensation plans and bonus structures