Why Your Employee Retention Strategies Are Missing 60% of Your Workforce

Описание: Employee retention strategies are becoming a central focus for organizations managing large frontline workforces. While most HR technology has historically been built for desk workers, the majority of employees operate in factories, logistics environments, healthcare settings, and skilled trades.

In this episode of Work Tech Weekly, Steve Smith talks with Sri Chellappa, CEO and Co-founder of Engagedly, about why frontline employees have long been underserved by workplace technology and how that gap affects engagement, performance management, and retention.

The conversation explores how mixed workforces create new operational challenges, why many organizations still rely on paper processes and disconnected systems for frontline performance management, and how companies can use better data, feedback loops, and development tools to retain skilled workers.

They also discuss the broader impact of AI on the labor market, why skilled trades may become increasingly valuable as automation expands across knowledge work, and why organizations will need to rethink how they support learning, reskilling, and purpose in the workforce.

📌 Topics covered:
Why employee retention strategies look different for frontline workers
The gap between desk-worker HR tech and frontline realities
Performance management for factory, logistics, and field roles
Why retention is critical in skilled trades and licensed professions
How AI may reshape demand for physical infrastructure work
The role of development and reskilling in future workforce strategy

⏳ In this video:
00:00 - Why employee retention strategies matter for frontline workforces
03:01 - The gap in HR technology for deskless workers
07:33 - Mixed workforces and operational complexity
10:53 - Measuring performance in frontline roles
13:15 - Skilled trades, retention, and workforce shortages
21:13 - Why you should never cross a grandma
27:42 - AI, automation, and the future of work

Sri's IMDB page: https://www.imdb.com/name/nm1449526/

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