How Big Brands Control Markets With Mindshare (2026 Strategy)

Описание: 🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-gui...

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If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it.

First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful.

I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale.

In This Episode:
00:00 Introduction
01:22 Mindshare vs. market share explained
04:02 Example: a16z and “owning” tech conversations
06:32 Example: HubSpot’s podcast ecosystem
07:20 The real secret sauce is infrastructure
09:01 Systems and tools to build your media machine
12:20 Why guest booking needs an owner
13:38 Winning the “silent” research phase in B2B

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📱 RESOURCES📱
► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide
► The a16z Show - https://a16z.com/podcasts/
Episode “owning” tech conversation:
AI Hardware, Explained (July 2023)
► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/insi...
► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/
► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/indus...
► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is...

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📱 CONNECT with me on Instagram 📱
►   / luisryandiaz  

Need help launching, growing, or ranking your podcast?
► https://top10podcasts.com/start

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🏆 My Goal & A Little About Me 🏆

My goal is to share strategies on how to use video podcasting to grow your online presence and business.

My first try at podcasting FAILED after 14 episodes…But I tried again (after months of studying and planning) and went from 0 to 19k downloads/month.

Could I be on to something? I tried yet again, but this time, it was for someone else. I took that show from 20k downloads a month to 110k PER MONTH in 10 months.

And that’s where it took off.

Since then, my team and I have helped thousands of podcasters and launched over 170 podcasts for clients through our agency and consulting programs.

I want to help YOU, whoever you are out there reading this, make money with your podcast and hopefully change your life and business for the better. 🚀

#VideoPodcasting #PodcastMarketing #ContentStrategy