GDPR Consent, legitimate interest and customer communication
Автор: Marketing Week
Загружено: 2018-03-14
Просмотров: 4207
Описание:
In this video on GDPR (General Data Protection Regulation), we discuss how to tackle challenges around consent, how to communicate with customers to get buy in and what the best way to tackle ‘legitimate interest’ requirements.
Marketing Week editor Russell Parsons, Catherine Armitage, senior public affairs manager for digital governance at the World Federation of Advertisers and the managing director of the DMA Rachel Aldighieri discuss among many other things:
How and when to run re-engagement campaigns
Strategies for driving opt in
Getting consent on legacy data
When legitimate interest could be used
When and how to get ‘reconsent’
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