SEO Is Dead? How AEO & Answer Engine Optimization Is Changing B2B E-Commerce

Описание: Is your B2B company still relying solely on SEO? Gartner predicts that 25% of traditional search queries will disappear by 2026 as buyers shift to AI-powered answer engines like ChatGPT, Google Gemini, Perplexity, and Claude.

In this episode of Master B2B's Friday 15, hosts Brian Beck and Andy Hoar sit down with Rob Howl, VP of Digital Products & Experience at mSupply (a multi-billion dollar distributor of plumbing, HVAC, and appliance parts), to break down what B2B companies need to do RIGHT NOW to show up in AI-generated answers — not just search rankings.
You'll learn:
🔹 The difference between SEO and AEO (Answer Engine Optimization)
🔹 What E-E-A-T means and why it determines whether AI cites YOUR brand
🔹 Practical tactics like FAQs, structured Q&A, and leveraging tribal knowledge
🔹 How to measure success in a zero-click world
🔹 Why 83% of B2B companies are already shifting resources toward AEO
🔹 Tools like SEMrush that can score your AEO readiness
🔹 The attribution challenge: what happens when the buyer shows up already convinced but you never got the click?
📊 Key stat: ChatGPT holds ~61% of LLM market share, but Google's AI search has grown from 5.7% to 15% in just one year.

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