Customer Centricity and Change Management: An Executive Interview with Andy Baker of Copeland

Описание: Andy Baker, VP of sales & solutions cold chain at Copeland, and Kyle Uebelhor, partner at the Alexander Group, discussed Copeland’s ongoing transformation journey. The transformation is just beginning, driven by significant changes occurring in the industry.

Sustainability and efficiency are at the forefront of Copeland's transformation from a product-centric company to a customer-centric one. This shift involves rethinking how their product, marketing, sales and service teams work together.

The journey towards commercial excellence started with self-reflection and feedback from their teams and customers, which has been instrumental in identifying areas for improvement and enabling change management. The journey is seen as a long-term effort, with a focus on adaptability and putting the customer first in every part of the organization.

Table of Contents:
00:00 Introduction
00:29 Tell us more about Copeland and the transformation you're going through
01:21 What's happening in the industry right now with regard to sustainability and efficiency?
02:34 How do you transition from a product-centric to customer-centric organization?
03:52 How did you start this transition and why?
05:35 How are you and your team thinking about setting up for change management?
08:11 Thanks for taking the time to talk with us

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About Alexander Group:
Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.

Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations.

To learn more about Alexander Group’s revenue growth consulting services visit: www.alexandergroup.com