UX Tea Break: Alternatives to field research in lockdown

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I answer the question, "In my company, there is rarely budget and time to do field visits, especially if they were just done the year prior with the same audience. How do you recommend understanding users’ needs, goals and motivations without costly field research for each project?"

I review three alternatives to a field visit: a Diary Study, a 'Jobs To Be Done' interview and user experience mapping.

Academic article on diary studies (usually paywalled, free during the pandemic):
Bolger et al, Diary Methods: Capturing Life as it is Lived: https://www.annualreviews.org/doi/abs...

Dedicated tools for diary studies:
dScout: https://dscout.com/
ExperienceFellow: https://www.experiencefellow.com/

Mobile phone apps you can repurpose for a diary study:
DayOne: https://dayoneapp.com/
Momento: https://momentoapp.com/

Jobs To Be Done:
Christensen et al, Know Your Customers' "Jobs to Be Done": https://hbr.org/2016/09/know-your-cus...

GDS Experience Mapping technique:
Researching and mapping your users' current experience: https://userresearch.blog.gov.uk/2015...

Have a UX-related question you want me to answer? Post it in the comments.

My Udemy class: http://uxtraining.net/index-udemy.html
My book, 'Think Like a UX Researcher': http://uxresearchbook.com

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