The PMax Lie: Why Audience Signals Feel Like Control (But Aren't) [Inside Google Ads Episode 105]

Описание: Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are actually being used by AI, and what the REAL levers are to control who sees your ads.

Topics covered in this episode:
The difference between Audience Signals and actual targeting in PMax
How "Optimized Targeting" overrides your suggestions to find conversions
The role of Search Themes in PMax and how keyword prioritization works
Using the Insights tab and Search Terms Report to audit your targeting
What you should actually focus on to steer a PMax campaign

Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.

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Resources mentioned in this episode
Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podca...

Read more about this topic on Jyll's Google Ads Blog
PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-de...
Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performanc...
Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads...

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