Why Traditional Marketing Fails in Relationship-Based Firms (Law, Finance, Mental Health)

Описание: Many heavily regulated and relationship-based businesses, like law, finance, and mental health, have a very delicate balance to maintain between their reputation, their credibility, and their network...

...So why is it that mainstream marketing tactics don't work? And how can "reputational marketing" fill that gap better?

In this video, I unpack:

✔️ Why traditional marketing advice works elsewhere but breaks down in regulated environments
✔️ The predictable friction points firms encounter when they try to force it
✔️ A more appropriate way to think about growth in reputation-first businesses

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0:00 Intro
0:10 Overview
0:36 The Different Types of Marketing
1:30 Challenge #1: The Need for Visibility
3:15 Challenge #2: Not Using Education As a Marketing Tool
6:59 Challenge #3: Launching Without Consideration
7:53 The Hidden Distinction Between What Works/Doesn't
10:07 What Works #1: Private Before Public
13:26 What Works #2: Sequence, Then Scale
14:12 What Works #3: Authentic Positioning
15:05 Final Thoughts
16:28 Outro

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We're a husband-wife sales and marketing agency that partners with founder-led businesses doing $500K+ in revenue. We specialize in custom brand strategies, go-to-market strategies, and CRM build-outs.

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