Panel 1: AdTech, Market Power, and the Future of Canadian Business (Vass Bednar & Jennifer Quaid)
Автор: Centre for Media, Technology and Democracy
Загружено: 2026-03-02
Просмотров: 31
Описание:
A focused conversation on how advertising technology is reshaping competition, value chains, and sovereignty in Canada, featuring moderator Vass Bednar (Managing Director, Canadian SHIELD Institute) and Jennifer Quaid (Professor in the Civil Law Section, University of Ottawa). This panel examines the rising influence of integrated ad-tech ecosystems—from search to marketplaces—and how their extraction tools affect Canadian firms’ visibility, margins, and long-term viability. It explores what a more transparent, accountable, and sovereign digital advertising environment could look like, and what policy, business, and regulatory innovations are needed to get there.
This event is part of the Securing Canada's Digital Sovereignty series, presented by the Centre for Media, Technology and Democracy, The Canadian SHIELD Institute and MASS LBP. Learn more here: https://www.mediatechdemocracy.com/ev...
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