Leveraging Neuroscience: Businesses as People
Автор: Wharton Executive Education
Загружено: 2018-02-09
Просмотров: 499
Описание: Marketers and other business leaders now have the opportunity to learn from Wharton and University of Pennsylvania neuroscientists in a new program called Leveraging Neuroscience for Business Impact (http://whr.tn/2BrcQBO). Participants will come away with three key learnings, says Professor Michael Platt. “First, the science is real. I can endorse it as a process you can add to what you’re already doing to be more effective. Second, they will learn how it works and what the latest tools are. And third, they will become discriminating consumers, because there is some bad science out there. They’ll understand what distinguishes the good from the bad.”
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