How Connecticut is Defining Its Brand—with CMO Anthony Anthony | Hey Stamford!

Описание: Connecticut’s first-ever Chief Marketing Officer, Anthony Anthony, joins the show to talk about building the Connecticut brand from the ground up. As the state’s top marketer, he’s leading bold initiatives that celebrate local pride—like declaring Connecticut the Pizza Capital of the U.S., launching creative tourism trails, and shining a spotlight on communities like Stamford.
We explore how statewide marketing works, what it takes to define a place as a brand, and how storytelling, food, and culture are helping Connecticut stand out as one of the best places to live, work, and play.

Follow Anthony M. Anthony on LinkedIN, click here:   / anthonymanthony  

Follow Connecticut Office of Tourism on Instagram, click here: Instagram.com/CTVisit

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00:00 Introducing Connecticut's First CMO
01:08 Early Impressions & Changes in Connecticut
03:30 Why a State Needs a CMO
04:24 Team Mentality & State Pride
05:01 How to Measure Marketing Success
08:08 Connecticut's Growing State Pride
11:51 Culture, Community, and Brand
15:14 Stanford's Role in Connecticut's Image
18:21 Celebrating Local Pizza—Connecticut's Claim
21:44 The Connecticut Pizza Campaign & Buzz
23:33 Basketball Capital & Other Playful Campaigns
26:45 Food, Filming, and Signature Trails
30:29 Shining the Spotlight on Stamford
33:49 Tourism's Growth & Community Connection
36:01 What's Next for Connecticut's Brand
37:21 Connecticut's Strengths & Final Thoughts
39:25 Where to Learn More About Connecticut