UXCam Case Study: PlaceMakers
Автор: UXCam: Product Analytics
Загружено: 2022-11-09
Просмотров: 308
Описание:
After watching just a few session replays and heatmaps, PlaceMakers discovered their messaging for constrained products was too strong.
With red and bold lettering communicating the product wasn’t available to order, users stopped purchasing in advance for future deliveries.
UXCam’s session replay feature showed that users were scrolling past materials with the Constrained Products tag, even though it perfectly matched their search intent and would be back in stock shortly.
The product team took action after getting those insights. They revamped the design of Constrained Products with a more positive approach, communicating to users that the product is available but delivery may take slightly longer.
Once that was implemented, the team checked in with UXCam again and saw that sales hadn’t just recovered from before – they had doubled.
Find the full story here ⏩ http://bit.ly/3UqEpl4
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