Highly Enformed S3E05 Building Cannabis Brands, Cutting Through B.S., and Telling Stories That Stick

Описание: Highly Enformed | S3E5 | Liz Grow | Show Notes

In this episode of Highly Enformed, host Shaun Salvaje shares laughs, lessons, and a few mic-drop truths with cannabis media pro and creative force Liz Grow, co-founder of Grow House Media.

Liz has spent years helping brands find their voice in a noisy cannabis market—and she doesn’t hold back. From bad advice and the dangers of chasing clout, to the power of local storytelling and staying grounded in your mission, this conversation delivers both practical takeaways and the kind of wisdom you only get from people who’ve actually done the work.

Together, Shaun and Liz unpack why storytelling is the real differentiator in cannabis marketing, how to build brands rooted in trust, and what it means to stand behind your voice — even when it’s not the popular one. Liz also talks about her work with Tejas Tonic, bridging clean hemp beverages with Texas culture, and her mission to help women stop shrinking in rooms they already earned the right to be in.

It’s raw, funny, and packed with the kind of clarity cannabis operators—and creatives—need in 2025.

⏱️ Key Moments:
(0:05) Reuniting at SXSW and laughing through industry chaos
(1:40) The real reason storytelling matters in cannabis
(4:29) Standing behind your words—even when it’s uncomfortable
(6:01) Branding advice: what works, what doesn’t, and what’s missing
(8:37) Liz’s personal cannabis journey as a mom and creative
(10:30) What makes a cannabis brand stick with real people
(12:50) Why Tejas Tonic gets it right — authenticity, sourcing, and local love
(14:04) “You can’t fake the real ones” — calling out the clout chasers
(16:21) How to protect your energy in a performative industry
(18:32) Using fitness, jiu-jitsu, and community to stay grounded
(20:44) Bridging cannabis, wellness, and sports culture
(21:39) Know your story before you pitch — don’t let the room define you
(23:05) “No” is just feedback: how rejection sharpens your voice
(25:48) A message for women in cannabis: stop playing small—your time is now

Liz reminds us that cannabis isn’t just a product—it’s a story. One that deserves to be told with clarity, honesty, and heart. Whether you’re a founder, marketer, or advocate, this episode is a crash course in showing up, cutting through the noise, and building something that actually means something.

👇 Like, comment, and subscribe for more unfiltered conversations from the frontlines of cannabis culture.

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