Ep 11: From Stable Corporate to building a purpose-driven coaching business: Rakesh Rana Journey

Описание: Aum Janakiram sits down with Rakesh Rana, a mid-career coach who transitioned from a stable corporate role to building a purpose-driven coaching business.

Rakesh opens up about the challenges of leaving the corporate world, the emotional and financial struggles during the transition, and how mentorship helped him find clarity. He breaks down the mindset shifts needed to succeed in coaching, why selling is actually an act of service, and the importance of building a relatable brand in a crowded industry.

He also shares his structured coaching funnel (L1, L2, L3), the role of community and accountability in client success, and his perspective on building a meaningful legacy that goes far beyond revenue.

Key Takeaways

• Rakesh transitioned from corporate to coaching to prevent others from going through the same struggles he did.
• Mentorship played a crucial role in helping him navigate the early stages of his coaching business.
• Selling is serving — when intent is pure, sales become easier and more ethical.
• Coaches must communicate value beyond features or modules.
• Building a strong, supportive community accelerates client success.
• His 3-level coaching funnel (L1, L2, L3) brings structure and clarity to client progression.
• Purpose and intent must align to sustain a coaching career long-term.
• Differentiation comes from authenticity, lived experience, and relatability.
• Emotional resilience is essential to push through inevitable challenges.
• True success lies in the legacy you leave — the lives changed and the impact created.

Chapters

00:00 Introduction to Rakesh Rana's Journey
03:42 The Turning Point: From Corporate to Coaching
06:18 Identifying the Niche: Mid-Career Coaching
08:55 Overcoming Initial Challenges in Coaching
11:41 The Importance of Mentorship
14:23 Shifting Mindsets: Selling as Serving
17:04 Understanding Pricing and Value in Coaching
19:49 One-to-One vs. One-to-Many Coaching Models
22:38 Creating a Coaching Funnel: L1, L2, L3 Levels
32:07 Understanding Coaching Budgets and Mindset
35:03 The Journey of Aspiring Coaches
36:05 Financial Freedom vs. Purpose in Coaching
39:13 Sustaining a Coaching Business
44:29 Differentiating Yourself in a Crowded Market
47:27 Rapid Fire Insights and Final Thoughts

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