**Mastering CMAs in Connect MLS**

Описание: In this week’s Mastermind, we dive deep into the art of *creating Comparative Market Analyses (CMAs)* using Connect MLS. A CMA is one of the most essential tools for real estate professionals, whether you’re preparing for a listing presentation, helping a buyer make an informed offer, or simply assessing property values.

🔑 *Key Takeaways:*
**The CMA Process**: Learn Allan’s step-by-step approach, from researching the property on Google Maps to pulling tax records and selecting comparables in Connect MLS.
**Why Language Matters**: Instead of saying “CMA,” use terms like “Equity Assessment” or “Comparative Market Analysis” to better communicate with clients.
**Staying in Your Lane**: Understand how CMAs differ from appraisals and why avoiding complex adjustments ensures accurate and transparent reports.
**Selecting Comparables**: Discover the importance of proximity, neighborhood boundaries, and square footage to create reliable and realistic analyses.
**Leveraging Technology**: Tips on using Connect MLS tools, customizing reports, and sharing professional CMAs with clients to showcase your expertise.

🎯 **Bonus Pro Tip**: Use platforms like Zoom to record and share personalized CMAs with your clients. Sending detailed video walkthroughs builds trust, highlights your market knowledge, and positions you as the go-to real estate expert.

If you’re looking to elevate your CMA game, this session is packed with actionable insights and strategies to deliver greater value to your clients.

👉 *Watch now to sharpen your CMA skills and take your real estate business to the next level!*

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