Guillaume Decugis - A Lean Content Strategy

Описание: Guillaume Decugis, Founder and CEO of Scoop.it speaks about how to build and implement a lean content strategy at this month's Meetup in San Francisco livestreamed on August 24, 2016. Many thanks to Salesforce Community Cloud for sponsoring the event along with Lithium and Higher Logic. Thank you also to TechSoup and the Iron Cactus.

Presentation slides
http://www.slideshare.net/Scoopit/how...

Decugis relays highly actionable strategy items to boost results at all steps of the content marketing lifecycle: planning, content production, content distribution, measurement and amplification.

When Scoop.it began its curation service according to Decugis, content seemed like a great marketing opportunity. Five years forward, the opportunity has transformed into an obligation.

https://storify.com/caravanstudios/oc...
http://www.meetup.com/octribe/events/...
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http://www.scoop.it/

Presentation References
Content Marketing Institute - http://contentmarketinginstitute.com/
Mark Schaeffer on "Content Shock" - http://www.businessesgrow.com/2014/01...
Buffer - https://blog.bufferapp.com/lost-traffic
Velocity Partners - https://velocitypartners.com/resource...
Guillaume Decugis - http://blog.scoop.it/2014/06/18/socia...
BuzzSumo - http://buzzsumo.com/blog/50-of-conten...
Marcus Sheridan - https://www.thesaleslion.com/
Barry Feldman - http://feldmancreative.com/
Bruce Clay - http://www.bruceclay.com/newsletter/v...
CMO Council - https://www.cmocouncil.org/
Jay Baer - http://www.jaybaer.com/
Mark Traphagen - https://www.stonetemple.com/about-mar...
Kapost - https://kapost.com/
Keyword.io - https://www.keyword.io/
Unbounce - http://unbounce.com/
Hubspot - http://www.hubspot.com/

OCTribe is a free monthly Meetup that is also livestreamed on YouTube for online community managers, enthusiasts and innovators interested in social networking applications, social media and online group collaboration. We discuss tools and strategies to enhance participation in the various online communities we support. Meetups usually happen on the 4th Wednesday of every month at 7pm. We're always looking for speakers and sponsors, so contact us if you are interested.

Find OCTribe
http://www.meetup.com/octribe/
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Sponsors
https://www.salesforce.com/products/c...
http://www.lithium.com/
https://www.higherlogic.com/home
http://www.techsoup.org/
http://www.ironcactussf.com/